Purpose limitation

Data protection glossary · 1 minute read

Purpose limitation is the principle that personal data may only be collected for specified, explicit and legitimate purposes and not further processed in a manner incompatible with those purposes.

Content

The purpose must be established before the data is collected and described specifically enough for the extent of the processing to be derived from it. General wording such as improving our services is not sufficient.

Change of purpose

Further processing for another purpose is permitted if it is compatible with the original purpose. Factors to be examined include the link between the purposes, the context in which the data was collected, the nature of the data, the possible consequences and existing safeguards such as encryption or pseudonymisation.

The data subject must be informed of a change of purpose in advance. Archiving, research and statistical purposes are considered compatible, subject to certain safeguards.

Art. 5(1)(b) GDPR
Principle of purpose limitation.
Art. 6(4) GDPR
Criteria for the compatibility of a change of purpose.
Art. 13(3) GDPR
Information on further processing for other purposes.
Sections 23 and 24 BDSG
National rules on change of purpose.

Last updated: September 2026

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Dr. Georg Schröder, LL.M. · Managing Director, Lawyer, Data Protection Officer

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